LEARN NOW how ad campaign earned nearly 4 million views
photos upload from google play store application https://bit.ly/3edUYg4
It is very natural after the spread of the Corona virus, in addition to the increase in the rate of well-being in general, the demand for purchase in general online is constantly increasing. Therefore, traditional companies are racing to create online selling applications on the mobile, because with time, those who do not have a platform to display and sell their products online will not find A place in the future market, but with this crazy increase in electronic sales platforms, it is natural that any new brand in the market is trying to take over a part of the market, especially if it does not have a huge marketing budget,
Which attracted my attention very much in this advertising campaign, although it is only two videos, you can watch them on their channel https://bit.ly/3J96s2v
Lets talk about the Ad campaign :
What attracted my attention is that this company launched its application on Google Play in 2017, but I had not heard of them before and I think that they have not achieved any large numbers since this time, due to the lack of a large budget for marketing, so the solutions in front of this company were not great, as they should have They think outside the box and with a budget that is not large to create an advertising campaign that achieves them the required spread with the least possible resources and they actually succeeded in that
Despite the low cost of production on these videos, they have so far received nearly 4 million views. Of course, choosing to display these videos on the YouTube platform is an excellent choice, because it has become the electronic alternative to television, but at a much lower cost.
The selection of the text for the advertisement is very smart, as it highlights the advantages that the customer is looking for, but in a comic way, but in an indirect way
What are the strengths that the company focused on to highlight in the advertising campaign?
1 - The delivery service on the platform is accurate on time 24 hours throughout the day, which is a weak point in the market.
2 - The secretariat of their delivery service, which is a weak point in the market.
3- Etiquette of the platform delivery service with customers, whatever their reaction.
4- Show the advantages of buying online to a new class in the target market, which is the middle class.
